Category: Public Administration

Emergency communication is a crucial discipline that comes into play in situations of catastrophe, accidents, or unforeseen events. Although it is often confused with crisis communication, the two concepts are distinct: while crisis communication focuses on protecting the image and reputation of an organization or institution in the event of

This is the feeling I’ve had for some time now. I admit that even when I log into Twitter, now X, I do so hoping to find something of what once was, but unfortunately, I leave there increasingly convinced that this is a place I don’t want to be. I

I’ve written on this blog before about the importance of being present on LinkedIn for those of us who work in public administration, such as in this article written in 2015 with 8 advantages of LinkedIn for civil servants. If you asked me which social network I would choose right

A few weeks ago, we were surprised by the news that National Court judge Santiago Pedraz had ordered the suspension of the messaging app Telegram. Just two days later, he surprised us again with the three-hour ultimatum he gave telecommunications operators to block Telegram’s operations in Spain. And with a

If we look back, the first post on Facebook was back in February 2004, while the first tweet was published by Jack Dorsey on March 21, 2006 on a social network that would be known as Twitter, until Elon Musk came along and changed it to X. Over the past

In the digital age we live in, artificial intelligence (AI) has become a powerful tool that is transforming virtually every aspect of our society. Public administration is no exception, and in this article, we’ll analyze how AI is changing the way public institutions operate and how it can benefit those

No, I don’t have a magic bullet to tell you what will happen in 2023 regarding communication in public administrations, so what I’m explaining here could happen, or it might not. However, these are not reflections written at random, but rather based on my daily reading of a wide variety

Does a person working in public administration need to have a personal brand? If you ask me, I’d say yes, without a doubt. My interest in personal branding began more than 10 years ago when I was working in a public employment service, as an important part of the new

Are there differences in the way companies manage communications and marketing compared to public administrations? In this article, I outlined 10 differences between managing social media for businesses and public administrations, where some of them were mentioned. If I had to choose just one difference, it would surely be that

When we refer to communication in public administrations, it is sometimes done in a general way without taking into account the specificities of each one, as if it were the same to talk about the Ministry of Justice as it was to talk about the Hervás City Council in Cáceres

One of the most pressing issues facing public administrations is deciding which communication channels to implement to communicate with citizens. This has become even more pressing given the situation created by the coronavirus crisis, which has limited face-to-face contact and imposed social distancing. Until just a few decades ago, the

One of the major outstanding issues in Spanish public administrations is having internal communication strategies, an issue I already addressed in an article on this blog, which you can read by clicking here. While many believe that investing in internal communication is useless and is done because it’s “trendy,” the