My Books
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Guide to developing a communication plan in a public administration
A Guide to Developing a Communication Plan for a Public Administration is the result of almost 20 years of experience in the field of institutional communications. During this time, I have seen how many public administrations lack strategic planning for their communication actions, operating reactively and without defined objectives. This guide was created to address this need, with a practical approach adapted to the specificities of the public sector, whose goals and communication channels differ from those of the business environment.
The book offers a simple and realistic methodology for designing effective communication plans, based on my experience in organizations such as the Generalitat Valenciana, the City Council of Calp, and the Valencian Anti-Fraud Agency. Designed for both communications professionals and public officials without specific training in this field, it uses clear and accessible language. The objective is to help any administration, regardless of size, structure its communication strategy and strengthen the bond with citizens.
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Personal branding in public administration
Personal Branding in Public Administration is a practical guide that invites us to rethink the role of public officials or employees as professionals with their own identity, digital presence, and influence. Based on my personal experience—after more than a decade exploring and applying personal branding strategies—this book discusses how to showcase talent, connect with other professionals, seize new opportunities, and improve our professional image inside and outside the organization.
Contrary to the belief that those who work in public administration don’t need a personal brand, this work demonstrates the opposite: building a personal brand is not only useful, but necessary for professional growth, adapting to new digital environments, and demonstrating to the public the value of public service. In this book, you will find the steps, tools, and insights needed to start developing your brand from scratch, with examples, resources, and tips specifically adapted to the public sector context.
