Blog on digital communication in public administration

For almost 15 years, I’ve been sharing the latest news and practical advice on digital communication, social media, and personal branding in the public sector on my blog. Here you’ll find analysis and reflections on how to improve communication in public administrations and also on the importance of personal branding for civil servants.

Amalia Lopez Acera - Cabecera Titulo

For almost 15 years, I’ve been sharing the latest news and practical advice on digital communication, social media, and personal branding in the public sector on my blog. Here you’ll find analysis and reflections on how to improve communication in public administrations and also on the importance of personal branding for civil servants.

Embajadores de marca
Public Administration
Amalia López Acera

Brand ambassadors in public administrations

One of the major outstanding issues in Spanish public administrations is having internal communication strategies, an issue I already addressed in an article on this blog, which you can read by clicking here. While many believe that investing in internal communication is useless and is done because it’s “trendy,” the

administración pública
Public Administration
Amalia López Acera

Functions of the communications department of a public administration

Communication is key to the development of any organization today, and this also includes public administrations. A communications department is essential to design, plan, and execute this communication. Communications departments are typically organized by a person who heads the department, better known as a communications director, and a group of

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