I am a civil servant and journalist specializing in institutional communication, with over 23 years of experience promoting strategies to achieve a more transparent, humane, and efficient administration. I have worked in organizations such as the Generalitat Valenciana (Generalitat Valenciana), the Valencian Anti-Fraud Agency, and Calpe City Council. I am currently pursuing a PhD in Communication in Public Administration and combine my career with teaching, book publishing, and conferences, always with one goal: to turn public communication into a strategic tool at the service of citizens.
One of the major outstanding issues in Spanish public administrations is having internal communication strategies, an issue I already addressed in an article on this blog, which you can read by clicking here. While many believe that investing in internal communication is useless and is done because it’s “trendy,” the
Communication is key to the development of any organization today, and this also includes public administrations. A communications department is essential to design, plan, and execute this communication. Communications departments are typically organized by a person who heads the department, better known as a communications director, and a group of