{"id":7020,"date":"2026-01-04T13:10:31","date_gmt":"2026-01-04T12:10:31","guid":{"rendered":"https:\/\/amalialopezacera.com\/communication-and-social-media-trends-in-2026-a-complete-guide\/"},"modified":"2026-01-22T14:15:09","modified_gmt":"2026-01-22T13:15:09","slug":"communication-and-social-media-trends-in-2026-a-complete-guide","status":"publish","type":"post","link":"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/","title":{"rendered":"Communication and Social Media Trends in 2026: A Complete Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Post Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#1-search-will-replace-the-feed-for-discoverability\" >1) Search will replace the feed for discoverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#2-video-will-be-the-%e2%80%9cstandard%e2%80%9d-format\" >2) Video will be the \u201cstandard\u201d format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#3-conversations-are-moving-to-private-spaces-whatsapp-dms-and-channels\" >3) Conversations are moving to private spaces WhatsApp, DMs, and Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#4-fewer-%e2%80%9clikes%e2%80%9d-more-useful-content\" >4) Fewer &#8220;Likes,&#8221; more useful content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#5-less-%e2%80%9cfree%e2%80%9d-reach-platforms-prioritize-retention-and-monetization\" >5) Less &#8220;free&#8221; reach Platforms prioritize retention and monetization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#6-trust-and-new-rules-scams-verification-and-regulation-especially-in-europe\" >6) Trust and New Rules Scams, verification, and regulation (especially in Europe)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#7-ai-everywhere%e2%80%a6but-the-human-element-will-run\" >7) AI everywhere&#8230;but the human element will run<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/amalialopezacera.com\/en\/communication-and-social-media-trends-in-2026-a-complete-guide\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span><b>Introduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2026, effective communication won&#8217;t just depend on &#8216;posting more&#8217; or following this or that trend. What\u2019s actually going to change is the playing field itself: how you are found, which formats will be consumed the most, where conversations will happen, and the rules the platforms will impose.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll notice that reaching people on social media will be harder and &#8216;likes&#8217; will decrease\u2014don&#8217;t panic. Platforms are adjusting how they distribute visibility, how they reward content, and how they keep users on their sites. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you understand everything that will unfold in 2026, I\u2019ve gathered the key communication trends here. The goal is to give you a clearer picture of how to be discovered, how to create useful content that works even with fewer &#8216;likes,&#8217; and how to adapt your strategy to an environment shaped by more AI, stricter regulation (especially in Europe), and increased in-platform shopping.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the main communication trends in 2026.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-search-will-replace-the-feed-for-discoverability\"><\/span><b>1) Search will replace the feed for discoverability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Until now, many people discovered you because you &#8220;popped up&#8221; on their Instagram or TikTok. In 2026, more and more people will find you by searching on Google, YouTube, and within the social platforms themselves (using them as search engines). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The clearest sign of this is that Instagram now allows professional account content to appear on Google if enabled in settings. This means a Reel or carousel can now serve as an &#8220;answer&#8221; when someone searches for something on Google. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Instagram is bolstering its search tool to compete with TikTok as the go-to place for recommendations, ideas, and &#8220;how-to&#8221; content.<\/span><\/p>\n<p><b>What you can do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use titles that help people find you, such as: \u201cHow to\u2026\u201d, \u201cA Guide to\u2026\u201d, \u201cMistakes when\u2026\u201d, or \u201cSteps to\u2026\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">State the topic in the first sentence (both in text and audio): \u201cToday, I\u2019m explaining how to\u2026\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use natural language that someone would type into Google; avoid overly technical jargon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think like your audience: \u201cWhat would someone type to find this?\u201d and use that exact phrase in your title or description.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2-video-will-be-the-%e2%80%9cstandard%e2%80%9d-format\"><\/span><b>2) Video will be the \u201cstandard\u201d format <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2026, video will stop being &#8220;just another option&#8221; and become the default format. Regardless of the platform\u2014Facebook, Instagram, YouTube, or TikTok\u2014everyone is following the same model: vertical video that is easy to consume and recommended by algorithms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is an important nuance: while short-form video remains king, platforms are increasingly allowing slightly longer videos. These are highly effective for explaining concepts or ideas in more depth. In short: speed remains, but there is now room for substance. <\/span><\/p>\n<p><b>What you can do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don&#8217;t need perfect videos. You need clear videos with good lighting, decent sound, and a concrete idea. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a simple structure that works for any topic:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">To solve a problem: \u201cIf this is happening to you\u2026\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">To provide an explanation: \u201cThis happens because\u2026\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">To offer a solution: \u201cDo this\u2026\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Pro tip: State the main idea in the first 2\u20133 seconds; otherwise, people will scroll past.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-conversations-are-moving-to-private-spaces-whatsapp-dms-and-channels\"><\/span><b>3) Conversations are moving to private spaces: WhatsApp, DMs, and Channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Authentic relationships are no longer happening in the comments sections, but in private spaces. Direct messages (DMs), groups, channels, and communities will be the true protagonists of 2026. Social networks remain the &#8220;storefront,&#8221; but trust-building and decision-making happen in DMs and messaging apps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Messaging itself is becoming more &#8220;social.&#8221; WhatsApp, for instance, is adding features to make Statuses and Channels more interactive, encouraging more participation and replies. <\/span><\/p>\n<p><b>What you can do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t just focus on &#8220;posting.&#8221; Add a conversational step. For example: \u201cIf you want the template,   <\/span>DM me the word TEMPLATE and I\u2019ll send it over.\u201d<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If you already have an audience, create a WhatsApp or Telegram channel for important updates and useful resources.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Treat messaging as a &#8220;service hub&#8221; where utility matters more than &#8220;posing.&#8221;<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4-fewer-%e2%80%9clikes%e2%80%9d-more-useful-content\"><\/span><b>4) Fewer &#8220;Likes,&#8221; more useful content <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s common to feel like you have to &#8220;post a lot&#8221; to succeed. However, data suggests the opposite. In Spain, average social media engagement is dropping to around 0.9%.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put: there will be fewer likes and comments, even if your content is good. What will make the difference in 2026? Utility. The winner won&#8217;t be the one who posts the most, but the one who helps the most.   <\/span><\/p>\n<p><b>What you can do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize &#8220;saveable&#8221; or &#8220;shareable&#8221; content, as these are signs of real value: checklists, step-by-step guides, concrete examples, or &#8220;common mistakes.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t be afraid to repeat your key ideas. Repetition helps rather than bores, as most people don&#8217;t see everything you post.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pro tip: End with a call to action like \u201cSave this for when you need it\u201d or \u201cShare this with someone who might find it helpful.\u201d<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5-less-%e2%80%9cfree%e2%80%9d-reach-platforms-prioritize-retention-and-monetization\"><\/span><b>5) Less &#8220;free&#8221; reach: Platforms prioritize retention and monetization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2026, social media will remain free, but reaching a large audience without paying will become increasingly difficult.<span style=\"font-weight: 400;\">. Platforms are pushing two strategies simultaneously:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Retention: Keeping you inside the app (discouraging external links).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Monetization: Making you pay for visibility.<\/li>\n<\/ol>\n<p>Examples:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Meta is testing limits on posts with external links on Facebook for unverified profiles, linking link-sharing to Meta Verified.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram is limiting hashtag use to fewer than 5.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">X (formerly Twitter) offers paid features like Boost to amplify impressions.<\/li>\n<\/ul>\n<p><b>What you can do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Don&#8217;t rely on links to provide value: share the essentials within the post and leave the link as an optional extra.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Build a &#8220;Plan B&#8221; outside of social media with a solid website, email lists, or WhatsApp\/Telegram channels.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Choose 1 or 2 main channels and be consistent; it\u2019s better to do one thing well than to be everywhere poorly.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If possible, set aside a small budget to boost strategic content like a guide, a key service, or an important campaign.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6-trust-and-new-rules-scams-verification-and-regulation-especially-in-europe\"><\/span><b>6) Trust and New Rules: Scams, verification, and regulation (especially in Europe)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2026, there will be growing concern regarding online trust. Scams and impersonations are on the rise, and governments and platforms are responding with stricter controls and verification.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Europe, the shift is highly visible as regulations directly impact how platforms and advertising function:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Europe, the shift is highly visible as regulations directly impact how platforms and advertising function:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less ad personalization: Since January 2026, Meta users in the EU can choose between personalized or generic ads. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Political ad limits: Meta has stopped selling political and social issue ads in the EU due to new transparency frameworks. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cookie changes: The European Commission is working to reduce &#8220;cookie banners&#8221; by centralizing consent within the browser.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pressure on TikTok and Google: Stricter enforcement of the Digital Services Act (DSA) and GDPR regarding advertising transparency and data transfers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minor protection: Australia\u2019s ban on social media for under-16s is pushing platforms worldwide to reinforce age verification. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Minor protection: Australia\u2019s ban on social media for under-16s is pushing platforms worldwide to reinforce age verification.  <\/span><\/p>\n<p><b>What you can do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen your credibility with a clear bio, a professional website, a business email, and official links.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For sensitive topics, rely on sources and explain things simply.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you run campaigns, expect more limits: less targeting, more transparency, and a greater need for your own &#8220;first-party&#8221; data (lists and communities).<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7-ai-everywhere%e2%80%a6but-the-human-element-will-run\"><\/span><b>7) AI everywhere&#8230;but the human element will run <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2026, AI will be integrated into almost every tool. We will also see a flood of low-value, AI-generated content. The winner won&#8217;t be the one who &#8220;uses AI,&#8221; but the one who knows how to use it well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notably, platforms are exerting more control over their ecosystems\u2014for example, WhatsApp&#8217;s move to block generalist bots like ChatGPT or Copilot by mid-January 2026.<\/span><\/p>\n<p><b>What you can do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use AI as an assistant, not a replacement. Use it for ideas, summaries, outlines, and first drafts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain your unique voice through real-life examples, personal experiences, and context.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always fact-check: AI can make mistakes or oversimplify. Your review is the &#8220;quality filter.&#8221; <\/span><\/li>\n<\/ul>\n<h1><b>8) Video-commerce and Social Commerce: Discover and buy in-app<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">In 2026, content and shopping will be inseparable. Platforms are moving toward a model where a user discovers a product through a video, sees how it works, reads reviews, and buys it without ever leaving the app. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content no longer just inspires; it facilitates the entire decision-making process. <\/span><\/p>\n<p><b>What you can do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you sell something, create videos that answer real questions: \u201cWho is this for?\u201d, \u201cWhat problem does it solve?\u201d, and \u201cWhat are the results?\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use demonstrations and &#8220;before and after&#8221; shots. Real cases and testimonials are the &#8220;new storefront.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the next step easy: provide a clear link, a DM option, or a WhatsApp channel to resolve doubts and close the sale.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The communication trends for 2026 can be summarized in three words: Clarity, Utility, and Trust.<br \/>Clarity so you can be found via search.<br \/>Utility so people save and share your content despite lower engagement.<br \/>Trust to stand out in an environment filled with verification and regulation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you don&#8217;t need to be everywhere or be perfect. You need a simple system: clear video content, private spaces (DMs\/messaging) to turn followers into relationships, and a website so you aren&#8217;t 100% dependent on algorithms.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2026 no se tratar\u00e1 de estar en todas las redes sociales y en todas las plataformas, ser\u00e1 m\u00e1s importante que tu mensaje sea claro, \u00fatil y confiable all\u00ed donde te encuentren. No necesitar\u00e1s m\u00e1s contenidos, necesitar\u00e1s un sistema que funcione incluso cuando el algoritmo no te ayude. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2026, the reward won&#8217;t go to those who post the most, but to those who communicate the best.<\/span><\/p>\n<p>Best regards.<\/p>\n<p>__________<\/p>\n<p>On the other hand, if you need help developing a communications plan for your city council or public administration, this guide may be helpful: &#8220;<a href=\"https:\/\/www.amazon.es\/Gu%C3%ADa-elaborar-comunicaci%C3%B3n-administraci%C3%B3n-p%C3%BAblica\/dp\/B091DN2L5S\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1617524109&amp;sr=8-1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Guide to developing a communications plan for a public administration.<\/span><\/a>&#8221;<\/p>\n<p class=\"p1\">And if you work in a public administration, whether in a city council, provincial council, ministry, or in the field of healthcare, education, or state security forces, and you want to develop your personal brand and generate new professional opportunities, this is your guide: <a href=\"https:\/\/www.amazon.es\/Marca-personal-administraciones-p%C3%BAblicas-administraci%C3%B3n\/dp\/B09RLV8FR9\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1643825321&amp;sr=8-10\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Personal Branding in Public Administration<\/span><\/a>.<\/p>\n<p class=\"p1\">If you&#8217;d also like to stay up-to-date on all the latest news in digital marketing, social media, and communications, you can subscribe to the weekly newsletter here: <a href=\"http:\/\/bit.ly\/3tSb0S0\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Digital Marketing, Social Media, and Communications Newsletter<\/span><\/a>.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Finally, to showcase the work we do in public administration, I host an interview series called #30minutos. You can find all the information about what 30minutos is right here. If you haven\u2019t seen the previous episodes, you can watch them on my YouTube and Twitch channels; they are also available in podcast format on<span class=\"s1\"><a href=\"https:\/\/www.youtube.com\/c\/AmaliaL%C3%B3pezAcera\/videos\" target=\"_blank\" rel=\"noopener\"> Ivoox<\/a>, <a href=\"https:\/\/amalialopezacera.com\/30minutos-con-la-comunicacion-y-las-administraciones-publicas\/\">Apple <\/a><a href=\"https:\/\/apple.co\/3vbA47n\" target=\"_blank\" rel=\"noopener\">Podcasts<\/a>, <a href=\"https:\/\/www.ivoox.com\/podcast-podcast-amalia-lopez-acera_sq_f11277222_1.html\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/spoti.fi\/3iEOcU3\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, and <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy81ZTk2NjBkYy9wb2RjYXN0L3Jzcw?sa=X&amp;ved=2ahUKEwiV5uqCxZbxAhUngM4BHYykDQAQ9sEGegQIARAC\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><span class=\"s1\">Google Podcasts<\/span><\/span>.<\/a><\/span> <\/p>\n<p class=\"p1\">We can follow the conversation at:<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">X <a href=\"https:\/\/x.com\/AmaliaLopezAcer\">https:\/\/x.com\/AmaliaLopezAcer<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Bluesky <a href=\"https:\/\/bsky.app\/profile\/amalialopezacera.bsky.social\" target=\"_blank\" rel=\"noopener\">https:\/\/bsky.app\/profile\/amalialopezacera.bsky.social<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">LinkedIn <a href=\"https:\/\/www.linkedin.com\/in\/amalialopezacera\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/amalialopezacera\/<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Instagram <a href=\"https:\/\/www.instagram.com\/amalialopezacera\/?hl=es\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/amalialopezacera\/?hl=es<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">TikTok <a href=\"https:\/\/www.tiktok.com\/@amalialopezacera?lang=es\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com\/@amalialopezacera?lang=es<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Threads <a href=\"https:\/\/www.threads.net\/@amalialopezacera\" target=\"_blank\" rel=\"noopener\">https:\/\/www.threads.net\/@amalialopezacera<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Pinterest <a href=\"https:\/\/es.pinterest.com\/amalialopezacer\/\" target=\"_blank\" rel=\"noopener\">https:\/\/es.pinterest.com\/amalialopezacer\/<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Facebook <a href=\"https:\/\/www.facebook.com\/AmaliaLopezAcer\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/AmaliaLopezAcer<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Telegram <a href=\"https:\/\/t.me\/amalialopezacera\">https:\/\/t.me\/amalialopezacera<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">WhatsApp <a href=\"https:\/\/whatsapp.com\/channel\/0029VaCs5Z2AzNc0dtyYeo1Q\" target=\"_blank\" rel=\"noopener\">https:\/\/whatsapp.com\/channel\/0029VaCs5Z2AzNc0dtyYeo1Q<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">YouTube <a href=\"https:\/\/www.youtube.com\/c\/AmaliaL%C3%B3pezAcera\/featured\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/c\/AmaliaL%C3%B3pezAcera\/featured<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Twitch <a href=\"https:\/\/www.twitch.tv\/amalialopezacera\" target=\"_blank\" rel=\"noopener\">https:\/\/www.twitch.tv\/amalialopezacera<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Ivoox <a href=\"https:\/\/www.ivoox.com\/podcast-podcast-amalia-lopez-acera_sq_f11293380_1.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ivoox.com\/podcast-podcast-amalia-lopez-acera_sq_f11293380_1.html<\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Apple podcast <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/30minutos-en-la-administraci%C3%B3n-p%C3%BAblica-el-p%C3%B3dcast\/id1571200706\" target=\"_blank\" rel=\"noopener\">https:\/\/podcasts.apple.com\/us\/podcast\/30minutos-en-la-administraci%C3%B3n-p%C3%BAblica-el-p%C3%B3dcast\/id1571200706<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Introduction In 2026, effective communication won&#8217;t just depend on &#8216;posting more&#8217; or following this or that trend. What\u2019s actually going [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/posts\/7020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/comments?post=7020"}],"version-history":[{"count":2,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/posts\/7020\/revisions"}],"predecessor-version":[{"id":7025,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/posts\/7020\/revisions\/7025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/media\/7022"}],"wp:attachment":[{"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/media?parent=7020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/categories?post=7020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/tags?post=7020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}