{"id":6708,"date":"2019-03-22T13:21:42","date_gmt":"2019-03-22T12:21:42","guid":{"rendered":"https:\/\/amalialopezacera.com\/functions-of-the-communications-department-of-a-public-administration\/"},"modified":"2019-03-22T13:21:42","modified_gmt":"2019-03-22T12:21:42","slug":"functions-of-the-communications-department-of-a-public-administration","status":"publish","type":"post","link":"https:\/\/amalialopezacera.com\/en\/functions-of-the-communications-department-of-a-public-administration\/","title":{"rendered":"Functions of the communications department of a public administration"},"content":{"rendered":"

Communication is key to the development of any organization today, and this also includes public administrations. A communications department is essential to design, plan, and execute this communication. <\/p>\n

Communications departments are typically organized by a person who heads the department, better known as a communications director, and a group of people who work together to develop the organization’s communications strategy.<\/p>\n

However, it is rare to find a communications director in public administrations, as it is more common to find a press officer appointed by the person leading the government team.<\/p>\n

While there may be press officers in public administrations who hold positions of trust or advisory positions, I believe it’s important to also include communications professionals within the public administration who do not have that connection and who work to improve communication with citizens, which is ultimately the goal of public service.<\/p>\n

In this article, “A New Model of Communication in Public Administrations<\/a>,” I raised the question of shifting from press offices serving political power to becoming true communications departments integrated within the organizational structure of public administrations, serving the public.<\/p>\n

The relationship established in the communications departments of public administrations can be either hierarchical (the most widespread model) or operate as a holocracy.<\/p>\n

This last model was defined in 2007 by Brian Robertson, founder of Ternary Software, and is a system in which decision-making in organizations is distributed horizontally rather than established by a traditional hierarchy.<\/p>\n

This holocracy system is what we have adopted in the #CalpComunica model, the new public administration communication model we are developing in the communications department of Calp City Council <\/a>(Alicante).<\/p>\n

Whether it’s a holocracy or a hierarchy system, the communications department is entrusted with a series of functions, among which we highlight:<\/p>\n

\n
\n

Post Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n