{"id":5817,"date":"2025-05-29T13:48:44","date_gmt":"2025-05-29T11:48:44","guid":{"rendered":"https:\/\/amalialopezacera.com\/libros\/"},"modified":"2025-07-08T11:55:54","modified_gmt":"2025-07-08T09:55:54","slug":"books","status":"publish","type":"page","link":"https:\/\/amalialopezacera.com\/en\/books\/","title":{"rendered":"My Books"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5817\" class=\"elementor elementor-5817 elementor-5243\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb39c80 e-con-full e-flex e-con e-parent\" data-id=\"cb39c80\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo-principal\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f9d0b0e e-con-full col1 e-flex e-con e-child\" data-id=\"f9d0b0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9ff07bd e-con-full texto-titulo e-flex e-con e-child\" data-id=\"9ff07bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f0a38 elementor-widget elementor-widget-heading\" data-id=\"f0f0a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">My Books<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5053c normal elementor-widget elementor-widget-text-editor\" data-id=\"8d5053c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Find out more about my books and purchase your copy in paperback or ebook format<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d2723 e-con-full col2 e-flex e-con e-child\" data-id=\"89d2723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-312138d elementor-widget elementor-widget-image\" data-id=\"312138d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"460\" src=\"https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/05\/Amalia-Lopez-Acera-Cabecera-Titulo.jpg\" class=\"attachment-large size-large wp-image-5742\" alt=\"Amalia Lopez Acera - Cabecera Titulo\" srcset=\"https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/05\/Amalia-Lopez-Acera-Cabecera-Titulo.jpg 960w, https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/05\/Amalia-Lopez-Acera-Cabecera-Titulo-300x144.jpg 300w, https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/05\/Amalia-Lopez-Acera-Cabecera-Titulo-768x368.jpg 768w, https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/05\/Amalia-Lopez-Acera-Cabecera-Titulo-413x198.jpg 413w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4a5910 espsup e-flex e-con-boxed e-con e-parent\" data-id=\"e4a5910\" data-element_type=\"container\" data-e-type=\"container\" id=\"libro1\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ca099b e-con-full publicacion e-flex e-con e-child\" data-id=\"4ca099b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c2e191 e-con-full col1 e-flex e-con e-child\" data-id=\"6c2e191\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71540ee elementor-widget elementor-widget-image\" data-id=\"71540ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"993\" src=\"https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/06\/Guia-para-elaborar-un-plan-de-comunicacion-en-una-administracion-publica-Amalia-Lopez-Acera.png\" class=\"attachment-large size-large wp-image-5830\" alt=\"Guia para elaborar un plan de comunicacion en una administracion publica - Amalia Lopez Acera\" srcset=\"https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/06\/Guia-para-elaborar-un-plan-de-comunicacion-en-una-administracion-publica-Amalia-Lopez-Acera.png 600w, https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/06\/Guia-para-elaborar-un-plan-de-comunicacion-en-una-administracion-publica-Amalia-Lopez-Acera-181x300.png 181w, https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/06\/Guia-para-elaborar-un-plan-de-comunicacion-en-una-administracion-publica-Amalia-Lopez-Acera-413x684.png 413w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26fbc47 e-con-full col2 e-flex e-con e-child\" data-id=\"26fbc47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83940fa elementor-widget elementor-widget-heading\" data-id=\"83940fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guide to developing a communication plan in a public administration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe14917 elementor-widget elementor-widget-text-editor\" data-id=\"fe14917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A Guide to Developing a Communication Plan for a Public Administration is the result of almost 20 years of experience in the field of institutional communications. During this time, I have seen how many public administrations lack strategic planning for their communication actions, operating reactively and without defined objectives. This guide was created to address this need, with a practical approach adapted to the specificities of the public sector, whose goals and communication channels differ from those of the business environment.<\/p><p>The book offers a simple and realistic methodology for designing effective communication plans, based on my experience in organizations such as the Generalitat Valenciana, the City Council of Calp, and the Valencian Anti-Fraud Agency. Designed for both communications professionals and public officials without specific training in this field, it uses clear and accessible language. The objective is to help any administration, regardless of size, structure its communication strategy and strengthen the bond with citizens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f093de9 elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"f093de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/4dnm0iQ\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-amazon\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.2 162.7c-48.7 1.8-169.5 15.5-169.5 117.5 0 109.5 138.3 114 183.5 43.2 6.5 10.2 35.4 37.5 45.3 46.8l56.8-56S341 288.9 341 261.4V114.3C341 89 316.5 32 228.7 32 140.7 32 94 87 94 136.3l73.5 6.8c16.3-49.5 54.2-49.5 54.2-49.5 40.7-.1 35.5 29.8 35.5 69.1zm0 86.8c0 80-84.2 68-84.2 17.2 0-47.2 50.5-56.7 84.2-57.8v40.6zm136 163.5c-7.7 10-70 67-174.5 67S34.2 408.5 9.7 379c-6.8-7.7 1-11.3 5.5-8.3C88.5 415.2 203 488.5 387.7 401c7.5-3.7 13.3 2 5.5 12zm39.8 2.2c-6.5 15.8-16 26.8-21.2 31-5.5 4.5-9.5 2.7-6.5-3.8s19.3-46.5 12.7-55c-6.5-8.3-37-4.3-48-3.2-10.8 1-13 2-14-.3-2.3-5.7 21.7-15.5 37.5-17.5 15.7-1.8 41-.8 46 5.7 3.7 5.1 0 27.1-6.5 43.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> BUY ON AMAZON<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9f9908 espsup espinf e-flex e-con-boxed e-con e-parent\" data-id=\"c9f9908\" data-element_type=\"container\" data-e-type=\"container\" id=\"cta\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb752a elementor-widget elementor-widget-heading\" data-id=\"ebb752a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nDo you want us to collaborate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d7bc6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50d7bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amalialopezacera.com\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" height=\"16\" viewBox=\"0 0 17 16\" width=\"17\"><path d=\"m5.16663 11.3337 6.66667-6.66671m0 0h-6.66667m6.66667 0v6.66671\" stroke=\"#f5f5f5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.6\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> SEND ME A MESSAGE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ad6d72 espsup e-flex e-con-boxed e-con e-parent\" data-id=\"4ad6d72\" data-element_type=\"container\" data-e-type=\"container\" id=\"libro2\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e3136ce e-con-full publicacion e-flex e-con e-child\" data-id=\"e3136ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c51275d e-con-full col2 e-flex e-con e-child\" data-id=\"c51275d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f30b1 elementor-widget elementor-widget-heading\" data-id=\"c0f30b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personal branding in public administration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574916a elementor-widget elementor-widget-text-editor\" data-id=\"574916a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Personal Branding in Public Administration is a practical guide that invites us to rethink the role of public officials or employees as professionals with their own identity, digital presence, and influence. Based on my personal experience\u2014after more than a decade exploring and applying personal branding strategies\u2014this book discusses how to showcase talent, connect with other professionals, seize new opportunities, and improve our professional image inside and outside the organization.<\/p><p>Contrary to the belief that those who work in public administration don&#8217;t need a personal brand, this work demonstrates the opposite: building a personal brand is not only useful, but necessary for professional growth, adapting to new digital environments, and demonstrating to the public the value of public service. In this book, you will find the steps, tools, and insights needed to start developing your brand from scratch, with examples, resources, and tips specifically adapted to the public sector context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a950587 elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"a950587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/4kgmdpZ\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-amazon\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.2 162.7c-48.7 1.8-169.5 15.5-169.5 117.5 0 109.5 138.3 114 183.5 43.2 6.5 10.2 35.4 37.5 45.3 46.8l56.8-56S341 288.9 341 261.4V114.3C341 89 316.5 32 228.7 32 140.7 32 94 87 94 136.3l73.5 6.8c16.3-49.5 54.2-49.5 54.2-49.5 40.7-.1 35.5 29.8 35.5 69.1zm0 86.8c0 80-84.2 68-84.2 17.2 0-47.2 50.5-56.7 84.2-57.8v40.6zm136 163.5c-7.7 10-70 67-174.5 67S34.2 408.5 9.7 379c-6.8-7.7 1-11.3 5.5-8.3C88.5 415.2 203 488.5 387.7 401c7.5-3.7 13.3 2 5.5 12zm39.8 2.2c-6.5 15.8-16 26.8-21.2 31-5.5 4.5-9.5 2.7-6.5-3.8s19.3-46.5 12.7-55c-6.5-8.3-37-4.3-48-3.2-10.8 1-13 2-14-.3-2.3-5.7 21.7-15.5 37.5-17.5 15.7-1.8 41-.8 46 5.7 3.7 5.1 0 27.1-6.5 43.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> BUY ON AMAZON<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a725f21 e-con-full col1 e-flex e-con e-child\" data-id=\"a725f21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e27c39 elementor-widget elementor-widget-image\" data-id=\"8e27c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"927\" src=\"https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/06\/Marca-Personal-en-las-Administraciones-Publicas-Amalia-Lopez-Acera-1.png\" class=\"attachment-large size-large wp-image-5828\" alt=\"Marca Personal en las Administraciones Publicas - Amalia Lopez Acera\" srcset=\"https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/06\/Marca-Personal-en-las-Administraciones-Publicas-Amalia-Lopez-Acera-1.png 600w, https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/06\/Marca-Personal-en-las-Administraciones-Publicas-Amalia-Lopez-Acera-1-194x300.png 194w, https:\/\/amalialopezacera.com\/wp-content\/uploads\/2025\/06\/Marca-Personal-en-las-Administraciones-Publicas-Amalia-Lopez-Acera-1-413x638.png 413w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>My Books Find out more about my books and purchase your copy in paperback or ebook format Guide to developing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6859,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5817","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/pages\/5817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/comments?post=5817"}],"version-history":[{"count":0,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/pages\/5817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/media\/6859"}],"wp:attachment":[{"href":"https:\/\/amalialopezacera.com\/en\/wp-json\/wp\/v2\/media?parent=5817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}